I think it neccesary to point out that anthropologists are by no means in agreement on any such thing, nor is there any proof of it. It is this new age wave of 'evolutionary' this-or-other that throws out ideas by the bucket loads with little concern of facts or proof.
I think it is important to draw attention to this, because it means that we do not neccesarily have to put up with firms such as pay pal - or the banks they work with - because we think it is some sort of divine or natural order, and we can do nothing about it. Democracy was thought of for a reason, and it means influence on our own lives and fighting people who for reasons of simply greed try to bully us.
Too true, unfortunately.Whether we are aware of such things or not in our day to day lives depends upon how much it affects our own bread and circuses.
My thought is that it that were true, we would have seen this reset button in function years ago.For the most part the system works but it follows cycles where the one's in power become more and more corrupt over time and a societal reset button eventually gets pressed by the masses if things go too far or some other factors don't come into play to change the precieved inequalities.
Greed is indeed the by-word of our times! But the reason these greedy people fear for their profit margin is the percieved ideas of how the public thinks, which, in this case, is directly related to religious ideas regarding sexual matters.It also is shown to transcend religious, philosophical and political afiliations (since it takes place universally regardless of such distinctions world wide in every culture to one extent or another) and is directed by the upper levels of society unto the lower to keep them productive and in line. Which in some cases; as in the example provided by the op, is directed upon one business by another due to fears of the general public's "perceptions" affecting one's profit margin.